Franciacorta is a delicate and elegant wine, with quality standing as the starting point rather than the end goal.
A wine that, in the view of non-connoisseurs, can only be savored in luxurious settings and on special occasions.
However, Franciacorta is by no means a luxury.
Franciacorta represents prestige. However, he does not rule out more informal occasions.
It simply elevates and transforms these moments into something more.
Here is a statement encouraging people to appreciate every moment, even if there is nothing to celebrate.
A wine that, in the view of non-connoisseurs, can only be savored in luxurious settings and on special occasions.
However, Franciacorta is by no means a luxury.
Franciacorta represents prestige. However, he does not rule out more informal occasions.
It simply elevates and transforms these moments into something more.
Here is a statement encouraging people to appreciate every moment, even if there is nothing to celebrate.
PRINT CAMPAIGN
The campaign portrays the dissonance of a high and sophisticated everyday existence
while being close and personal. The photos depict international backgrounds,
with wine serving as a constant that identifies locales that are very distinct from one another.
OVERVIEW
OOH AND PRESS
The campaign has been launched on the occasion of Vinitaly 2024 and is planned on a global scale,
in the major reference markets: United States, Europe and Japan.
Agency: AUGE
Executive Creative Director: Federica Ariagno, Giorgio Natale
Associate Creative Director: Miriam Frescura
Copywriter: Andrea Azzolini, Cecilia Panisi
Junior Art Director: Elisa Zanchin, Marco De Salvo
Produzione
Photographer: Francesca Romana Gaglione - The Foodorialist
Food Stylist: Melanie Weber
Set Designer: Alina Totaro
Stylist: Aurora Zaltieri
